I carry plenty of books in my Kindle. When I was given a copy of Velocity I made a mental note of adding it to Kindle too. But after a glance inside I changed my mind. Not that the book is not good …
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EDF Energy Picture Meter Reading – point and shoot accurate bills
A few weeks ago, my team at EDF Energy introduced Picture Meter Reads to the EDF Energy iPhone app. With the press of a button, we were kicking the UK Energy market into the 21st century. The …
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EDF Energy relaunch eCommerce
A few weeks ago my team at EDF Energy and our excellent agency partners quietly reached a major milestone in our Digital program for the year. With no fanfare, as befits true disruptive events, we …
Thank yous – Zingy goes viral for EDF Energy
Zingy is going viral in its new appearance for EDF Energy. The new incarnation of EDF Energy's Thank yous customer rewards programme features Zingy atop a Zoetrope (a 19th-century optical toy based …
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My first product launch at EDF Energy
We've just announced Blue +Price Promise at EDF Energy. We've been working on the product for a while and I am very happy to see it live and selling well. This has been my first beginning-to-end …
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Social media deceptions: ROI measurement and brands as publishers
I've recently been seeking advice with Social Media, speaking to a lot of experts, both agencies and individuals looking to work client-side: every one of these experts had a different background, …
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